Salesforce Specialist - (FT) - Toronto, ON

At March of Dimes Canada, our collective work matters. As a leading national charity backed by a history of more than 70 years of impact, we’re dedicated to being Canada’s leading service provider, resource, and advocate, empowering people with disabilities to live and thrive in communities nationwide. Our collective efforts are rooted in our Purpose, Vision, and Mission, which inform how we drive all our work forward.

• Purpose: Champion equity. Empower ability.

• Vision: An inclusive, barrier-free society for people with disabilities. 

• Mission: To be Canada’s leading service provider, resource, and advocate, empowering people with disabilities to live and thrive in communities nationwide. 

The opportunity

Reporting to the Senior Manager, Digital Marketing, the Salesforce Specialist, Philanthropy is responsible for supporting the effective use of Salesforce across the Philanthropy & Partnerships team and as needed, the broader organization. This role ensures accurate data, timely reporting, and reliable business support to enable fundraising performance, leadership decision-making, and campaign execution.

The Specialist will also work closely with the IT Product & Platforms team to maintain, optimize, and evolve Salesforce as a core enterprise platform—bridging fundraising needs with technical delivery.

Key Areas of Impact

This role directly supports:
•    Fundraising performance and campaign execution
•    Accurate and timely leadership and Board reporting
•    Data-driven decision-making
•    System reliability and user confidence
•    Alignment between philanthropy, IT, digital, and finance functions

Responsibilities

Salesforce Support & Administration
•    Act as the Philanthropy team’s primary point of contact and super user for all Salesforce related inquiries.
•    Provide day-to-day end-user CRM Salesforce support to the Philanthropy team, including issues triaging, prioritization, troubleshooting, fixing and configuration updates.
•    Maintain the Philanthropy CRM data playbook and all documentations of standard operating processes and data protocol and ensure that all documentations are up-to-date and adhere to MODC’s data governance and philanthropy policy.
•    Understand the structure of the database and ensure that the team all use these fields, objects, workflows and automations following the same playbook.
•    Support and manage user access and role-based permission.
•    Perform salesforce business administration tasks as required.

Data Management, Reporting & Data Pulls
•    Create Salesforce reports and dashboards to provide valuable insights and analytics to the team.
•    Deliver recurring and ad hoc data extracts and integration in support of operational and business performance needs from fundraising, finance, executive office, and others. 
•    Set up and manage KPI reports and dashboards tracking key Philanthropy metrics (revenue, pipeline, acquisition, retention, campaign progress).
•    Ensure data integrity, accuracy, and consistency within the CRM and across all digital communication and fundraising platforms such as Fundraise Up and MailChimp through regular data audit and cleaning tasks and corrective actions as needed.
•    Support financial reconciliation processes and reporting requirements in collaboration with Finance.

Campaign & Fundraising Enablement
•    Support Salesforce readiness for the comprehensive campaign, including donor pipelines, moves management, proposals, and stewardship tracking.
•    Enable segmentation and data structures that support leadership giving, mass marketing, and digital fundraising.
•    Translate philanthropy team needs into practical Salesforce solutions.

Cross-Functional Collaboration
•    Work closely and dynamically with IT to manage system updates, enhancements, integrations, and data governance.
•    Support the evolution of Salesforce as an enterprise platform with MODC, participating in related projects, and contributing as the Salesforce subject matter expert for Philanthropy.
•    Coordinate with external vendors or consultants when additional Salesforce support is required.

Training & Continuous Improvement
•    Maintain and communicate changes to the Philanthropy team’s Salesforce knowledge documents such as user and training guides. This may include changes to the CRM, operational processes, and policies as needed.
•    Support the onboarding and training of staff on the use of Salesforce and related operational processes.
•    Identify opportunities to improve processes, reporting, and system efficiency.
•    Contribute to ongoing system optimization as MODC grows and evolves.
•    Stay up to date on Salesforce product updates and new releases, industry best practices, and trends, assessing impacts and opportunities for Philanthropy.

Qualifications and experience

•    3–5+ years of proven experience as a Salesforce administrator.
•    In-depth knowledge of Salesforce customization and configuration.
•    Experience working in a fundraising environment in a national organization and combination of experience related to fundraising, communications, marketing
•    Excellent troubleshooting and communication skills.
•    Demonstrated knowledge and experience with supporting data management and analysis such as reporting, dashboards, system mapping, etc.
•    Experience in project management and proven ability to prioritize tasks effectively to handle multiple projects and deliver results within deadlines.
•    Experience in supporting fundraising and donor development is a strong asset.
•    Salesforce Administrator certification preferred.
•    Strong analytical, problem-solving, and communication skills.
•    Strong Microsoft Excel skills including experience with advanced formulas, complex queries, data transformation and validation, and visualization functions.

Important Details

• Hybrid work arrangement (our office is located at 99 Duncan Mill Rd)

Salary range: $56,632 - $70,790 

Deadline: Please submit your cover letter and resume by March 6, 2026. 

Questions about working at March of Dimes Canada?

Whether starting or advancing your career with us, you’ll feel great knowing that you’re: 

• Contributing to our important mission: creating real change for people with disabilities

• Joining a leading national charity with a history of impact and a future full of possibility

• Enjoying industry-leading employment incentives and benefits

• Supported in your professional growth, development, and success

• Included in our empathetic and supportive work culture 

Learn more about why we’re a great employer at marchofdimes.ca/careers.

For general inquiries, you can reach us at recruitment@marchofdimes.ca 

We value the health & safety of our employees 

MODC is committed to ensuring a healthy and safe work environment. We encourage all current and prospective employees to receive Covid-19 vaccinations and booster doses as recommended by Public Health. This reflects our dedication to safeguarding the health and wellbeing of our workforce.

Need accommodations? We're here to help!

MODC is committed to a workforce that is reflective of the diverse populations we serve. We welcome applications from qualified individuals from all backgrounds and abilities. In accordance with accessibility and human rights legislation across Canada, MODC will provide accommodations to job applicants with disabilities and other protected needs. If you require accommodation, please notify us and we will work with you to meet your needs. We are committed to a selection process and work environment that is inclusive, equitable, accessible, and barrier-free.

Our Reconciliation, Equity, Accessibility, Diversity, and Inclusion (READI) approach

MODC is dedicated to building and advancing an inclusive and welcoming culture. It’s also why we’re focused on attracting, retaining, and supporting diverse people. Thanks to our progressive practices, team members of all abilities and backgrounds are encouraged to access the opportunities and supports they need to grow, thrive, and succeed. Our READI approach is rooted in our shared belief that championing equity and empowering ability starts by investing in our team members— and in our shared culture — so that we all feel included, safe, and confident at work every single day.