Brand Specialist - 24 month contract - Toronto, ON

At March of Dimes Canada, our collective work matters. As a leading national charity backed by a history of more than 70 years of impact, we’re dedicated to being Canada’s leading service provider, resource, and advocate, empowering people with disabilities to live and thrive in communities nationwide. Our collective efforts are rooted in our Purpose, Vision, and Mission, which inform how we drive all our work forward.

• Purpose: Champion equity. Empower ability.

• Vision: An inclusive, barrier-free society for people with disabilities. 

• Mission: To be Canada’s leading service provider, resource, and advocate, empowering people with disabilities to live and thrive in communities nationwide. 

The opportunity:

The Brand Specialist (24 month contract) will play an essential role at a time of exciting growth and transformation for our organization. In this new contract role, the incumbent will bring their strong brand and marketing knowledge, organizational and project management abilities, relationship-building acumen, and creative talents to the work to help us build and launch a winning brand. They will also ensure brand consistency while helping drive brand awareness. This role will provide an exceptional opportunity for the incumbent to gain new skills, abilities, and knowledge to further professional growth and development.

March of Dimes Canada is an equal opportunity employer and highly encourages applications from people with disabilities. We are committed to fostering an inclusive, accessible, and supportive work environment where everyone feels valued and respected.

Responsibilities:

• Support the development and execution of strategies and plans for a digital-first brand marketing strategy, including digital platforms, campaigns, assets, and related materials
• Support production and media buying activities, actioning, maintaining, and reporting on progress in an ongoing manner
• Assist in analyzing marketing data to help track and report on brand health and performance
• Leverage project-management practices and systems to maintain brand marketing project roadmaps, coordinate project activities, monitor progress, and communicate updates to key stakeholders
• Control, process, and coordinate brand marketing contracting, billing, and ongoing financial monitoring and reporting
• Coordinate and support budget health and maintenance, lending to the completion of projects on time and within budget
• Support and contribute to reporting for senior management and governance on brand marketing progress and performance, incorporating feedback to improve ongoing efforts.
• Collaborate with the Marketing and Communications teams — as well as cross-functionally with other departments — to coordinate the new brand’s build, awareness, adoption efforts, and meet stakeholder needs and expectations
• Liaise with external vendors, agencies, and production partners, helping maintain important relationships

Qualifications and experience:

• Bachelor's degree in marketing, business, project management (in the marketing or advertising sectors), or a related field
• Minimum 3 years of experience in marketing or advertising
• Thorough understanding of marketing elements, including traditional and digital marketing, production, and advertising
• Proficient in Microsoft Office suite, various social media platforms, project-management platforms, and virtual conferencing platforms (Microsoft Teams, Zoom)
• Understanding of brand, digital marketing, and social media metrics and analytics
• Excellent writer and editor with a flair for creating compelling copy
• Up to date on the latest marketing trends and technologies, including the use of Generative AI
• Creative and strategic thinking skills, including the ability to conceptualize and present compelling ideas and copy decks.
• Detail-oriented, highly organized and able to balance multiple priorities
• Bilingual in English and French (asset)
• Having direct or adjacent experience in the not-for-profit sector (asset)

Important Details

• Location:   This role will be hybrid and employees are expected to work from our Toronto office (99 Duncan Mill Rd., Toronto, ON M3B 1Z2) two days per week.

Deadline: Please submit your cover letter and resume by August 24, 2025. 

Please note that applications are being reviewed as they are received; therefore, early submission is strongly encouraged.

Questions about working at March of Dimes Canada?

Whether starting or advancing your career with us, you’ll feel great knowing that you’re: 

• Contributing to our important mission: creating real change for people with disabilities

• Joining a leading national charity with a history of impact and a future full of possibility

• Enjoying industry-leading employment incentives and benefits

• Supported in your professional growth, development, and success

• Included in our empathetic and supportive work culture 

Learn more about why we’re a great employer at marchofdimes.ca/careers.

For general inquiries, you can reach us at recruitment@marchofdimes.ca 

We value the health & safety of our employees 

MODC is committed to ensuring a healthy and safe work environment. We encourage all current and prospective employees to receive Covid-19 vaccinations and booster doses as recommended by Public Health. This reflects our dedication to safeguarding the health and wellbeing of our workforce.

Need accommodations? We're here to help!

MODC is committed to a workforce that is reflective of the diverse populations we serve. We welcome applications from qualified individuals from all backgrounds and abilities. In accordance with accessibility and human rights legislation across Canada, MODC will provide accommodations to job applicants with disabilities and other protected needs. If you require accommodation, please notify us and we will work with you to meet your needs. We are committed to a selection process and work environment that is inclusive, equitable, accessible, and barrier-free.

Our Reconciliation, Equity, Accessibility, Diversity, and Inclusion (READI) approach

MODC is dedicated to building and advancing an inclusive and welcoming culture. It’s also why we’re focused on attracting, retaining, and supporting diverse people. Thanks to our progressive practices, team members of all abilities and backgrounds are encouraged to access the opportunities and supports they need to grow, thrive, and succeed. Our READI approach is rooted in our shared belief that championing equity and empowering ability starts by investing in our team members— and in our shared culture — so that we all feel included, safe, and confident at work every single day.